Let’s scale and grow your business.
Tony Vlismas
Marketing leader | Revenue growth | Strategy branding | Team building
Toronto, Ontario | LinkedIn | Download PDF
Introduction
I am a highly experienced marketer with a proven success record in building and scaling businesses effectively. Let’s work together to grow revenue and disrupt this industry with true innovation!
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My approach centers around leveraging data-driven strategies, understanding market trends, and adapting to consumer needs. By integrating creative solutions with analytical insights, I have successfully launched campaigns that not only capture attention but also convert leads into loyal customers.
I’m big on collaboration, and believe in fostering teamwork across functions to harness diverse perspectives and drive results.
As a member of the executive team at each startup, I use my 15+ years of experience to contribute to the growth of each company, increase the market messaging, expand the teams, and help prioritize the strategic direction of the company. -
I love traveling, running, biking, and hot sauce (the hotter, the better).
I live in Greektown in Toronto with my partner and two dogs: Alati and Piperi.
Experience
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2022 - 2024
Increased revenue from $30 million to $80 million (self-service SaaS)
Increased MQLs (marketing qualified leads) by 700% through a series of improved content, better targeting, stronger messaging, seasonal and timely campaigns, and experimenting with new channels
Created and scaled our in-house programming events, getting our message directly to our ICPs (ideal customer profiles) and yielding faster and higher close rates
Rebranded the company as we pivoted into a SaaS-based product, including new messaging and USPs (unique selling points), and a robust GTM (go to market) process
Pushed into a new category and build event programming and content around it to increase awareness
Hired, managed, and mentored a team of 12+ marketing professionals
As part of the leadership team, created business rhythms to move our mission forward
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2019 - 2022
Increased revenue from $2 million to $19 million by owning ToFu (top of funnel) activity between inbound and BDRs
Increased pipeline 10x by implementing ABM/ABS (account-based marketing/sales) tactics, and the lead generation engine through a combination of new content, demand programs, gated material, and Google Ads
Reduced time-to-close and increased share of wallet through conversation marketing
Completed series A funding and acquisition, pivoting the company into new products, messaging, re-branding, category design, and press relations
Run our home-grown annual event attributing to leads, awareness, and customer retention, having switched to a virtual format during pandemic
Hired, manage, and mentor a team of 15+ marketing professionals
Manage internal communications, including cascading messages, weekly town hall, and weekly newsletter, ensuring the right information is getting to the right people
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2015 - 2019
Doubled revenue from $3 million to $6 million
Increased the sales pipeline by 45% and doubling ARR by created a new sales story and delivered it through collateral
Created the marketing foundation around a new brand in the emerging AI industry
Re-built the branding from scratch (transitioning from CrowdCare to Wysdom), including logo, branding guidelines, and website, increasing traffic multi-fold
Increased company awareness multi-fold through various initiatives, including content, press, and inbound programs, for prospects, media, and investors, surpassing department KPIs
Worked directly with clients on their launch plans of their chat platforms, including Rogers and Shaw (in Canada), Virgin and C Spire (in the USA), Digicel and Telefonica (in Mexico), and others across North America
Successfully acquired by Calabrio
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2012 - 2015
Grew revenue from $0 to $7 million
Increased site traffic and impressions by 300% through inbound programs
Tripled conversion KPIs using targeted SEO/SEM strategies
Averaged 15 monthly press mentions using thought leadership and press programs
Along with the management team, pivoted the company and built a new product
Worked closely with customers to create a new revenue stream through native ads
Updated all company messaging across multi-touch collateral including website and decks
Increased revenue ($0 to $20MM+), client satisfaction scores, and customer retention by developing and managing an academy program (unique to the industry at that time)
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2009 - 2012
Grew revenue from >$1 million to $12 million
Shaped the brand, identity, and story for the newly-formed mobile ad division
Identified the various buying persons and created collateral to empower the sales team
Increased sales closing rates by 40% and improved campaign engagement rates by 60% by building and managing V-Labs, the internal “boutique agency think tank”
Earned over $1MM of estimated media impressions through messaging, press, and events
Contributed to the company’s go-to-market strategy as part of the leadership team, growing sales by 12x
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2003 - 2009
Managed inbound, outbound sales development, ad operations, and implementation
Increased campaign success by 60% and customer satisfaction by 82% by developing and implementing new procedures
Maximized campaign results by having built marketing campaigns and provided account management for key flagship accounts, including TELUS, Air Canada, Mercedes-Benz, Mazda, and other clients across North America
Created and managed loyalty programs for Golf Town and Peugeot
Played an instrumental role in scaling the Toronto-based Adenyo business to be later acquired by Seattle-based Motricity
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1994 - 2003
Managed a million-dollar business unit which oversaw the increase an customer satisfaction and reduced overhead costs by having implemented and managed repair service programs for all Apple products in Canada
Responsible for the revenue pipeline of AppleCare Support Pro (B2C), and initiating new fee-based training models (B2B)
Managed the Authorized Service Provider program and the 350+ depots across Canada