The name

When I re-launched my agency, I knew I wanted to make it personal. People were choosing to work with me, which is why I went with I Know Tony. I knew I could play on that tag, like Do You Know Tony and Get to Know Tony.

The brand

When it was time to develop my logo, I looked down — at my legs! That might not make sense yet, but keep reading...

In May 2015, my dog, Cylinder, passed away after 13.5-years together. To celebrate his life I had created this origami art of him, which I then turned into a tattoo on my leg so he'd always be with me.

In September 2016 I got a new dog, Alati. To keep both my boys together, I created the same origami artwork for him, also tattooing it on the other leg. (It's true, once you get one tattoo it's hard not to get another...)

I loved the origami style so much that when it was time to create my own logo, I wanted to make it personal by using an image of myself. So in keeping with the same style, here we go. Yes, there's an even an evening wear version for when I have to get classy!

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I had a lot of fun creating different collateral around my corporate colors and images. I even put together a style guide which you can use to create your own branding guidelines.

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