Glyko (from the Greek “Γλυκό” meaning dessert) is a pop-up concept based in Mexico, a local shop offering fresh savory and sweet “deliciousness”, with a dynamic menu built on locally-sourced ingredients.

The logo was designed to be minimal, yet unique. The focus was creating beautiful imagery that draws the consumer's attention, while creating enough assets that can work together without duplicating "look and feel" across different mediums.

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The t-shirts were designed to add punch to the backdrop, without being overly done or stuffy. For the catering side, we used a stark grey to emphasis a more upscale feeling.

Whether it's a coffee cup, take-out brown bag, or a bottle of something fresh, we wanted the look and feel to be consistent across all materials without making everything look the exact same, saving for the "cookie cutter" look.

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Similarly, for signage and out-of-home material, we wanted that fluidity of the brand to live across all materials, without making everything look identical.

The design language created is broad enough to have fun and create countless combinations of assets for material, without making everything look generic and "the same". Now excuse me as I grab a fork and dig in...