And with that, I setup the new marketing services: Ackroo 360. It encompassed promotional items, loyalty cards and accessories, social programs, and web services. It was designed so SMB customers can keep their customers engaged engaged through in-store, online, email, mail, and text. I also worked as part of the leadership team to grow and craft the company's go-to-market strategy.

Some of the initial pitch:

Using my operations background, I implemented refined procedures and an updated ordering system, restructured existing supply chain process, and consolidating vendors while renegotiating prices. This drove down company costs and increased profits by 23%.

Using my CRM experience, I created a new customer welcome program to encourage up-sells and renewals:

And with my marketing background, here is some of the program collateral:

The Sales Process

Whenever a new SMB would sign up for the Ackroo loyalty program, a scheduled welcome email would follow a few days after their program went live introducing them to the full-service Ackroo 360 marketing services programs. A sales rep would then follow-up with a phone call or in-store visit. There were a number of services available depending on their industry and budget sizes.