60 Days in Paradise
SCROLL DOWN
60 Days in Paradise
Imagine spending 60 days on the beautiful island of Tobago, earning $30,000, and your only job was to tell the world all about it.
That's 60 Days in Paradise. To increase awareness, travel interest, and occupancy, we ran one of the largest travel social media program in the world which involved spanning across television, online display, Facebook native ads, and social media.
Applicants
Applicants
Applicants had three months to submit a 30-second video and then a panel of experts narrowed down the 200 applicants to the top 10. After that "the people" voted to select the Island Connoisseur.
#60days
#60days
After over 13,000 votes, the winner was chosen: Nadine. And she did a fantastic job!
Every week she created and posted a video of her week's adventure:
She shared her adventures, introduced us to the people of Tobago, showed everyone where to eat, what to do, and everything in between.
Impressions
Impressions
250K+
social engagements
1.9MM+
online display impressions
2MM+
prime-time TV impressions
$100K+
free press